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SEVEN C’S OF COMMUNICATION

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7 C’S OF COMMUNICATION- AN INTRODUCTION

Communication makes an integral part in expressing our ideas, disseminate information, and exchange our views. It can be both verbal or non-verbal. Written communication must be based on certain principles which if followed in their true sense, will allow us to put across our views in a swift and appealing manner. 

SEVEN C’s OF COMMUNICATION

1. CLARITY ( SIMPLE AND ORGANIZED)

Keep your message short. Use simple and fluent sentences and paragraphs. Every paragraph should describe only one idea, and it must be organized. Make sure that the last sentence in a paragraph should relate the information in the next paragraph. 

2. CONCISENESS (GET TO THE POINT)

Compose your message using minimum words possible. Avoid too many words, repetition, and filler words or phrases, such as in short, as stated before, due to the fact that, etc. It is vital in project proposals or research papers with strict word limits. 

3. CONCRETENESS ( BE SPECIFIC)

Avoid vague words and words having multiple meanings, such as in the future, several, quickly, etc. Concreteness minimizes the risk of making people guess the meaning and the possibility of misinterpreting them.

4. COMPLETENESS (EVERY NECESSARY INFORMATION IS AVAILABLE)

A complete message should represent all facts which the audience demand. It is wise to include more general information than you normally would if you wrote a paper within your narrow expertise. In contrast, in the case of writing project proposals, there is no possibility for corrections or follow-up in the revision process.  ensure that reviewers have all the facts to convince them.

5.CORRECTNESS ( FACTUAL AND PROOFREAD)

Correctness implies to be factual and having linguistically accurate. Every information you provide needs to be valid, reliable, and credible. Sources must be credible. Avoid using Wikipedia as it may prove to contradict in proving as a credible source for scientific publications.  Last, you should always check that your message is properly typed, carries correct spellings, and free from grammatical errors. If English is not your mother tongue, it is advisable to refer to professional language editing services.

6. COURTESY ( STEP INTO THE AUDIENCE’S SHOES)

Take out the viewpoint of your audience.  Courtesy also requires some kind of thinking about the audience and be clear in viewing whether the audience has the knowledge or not and to what extent, and forming the message accordingly. It must show respect to your audience. Make your message engaging and carry out an empathetic tone.

7. CONSIDERATION

Visuals play an important role in engaging your audience. Be considerate and use visual designs to make the main messages stand out. Figures, paragraphs, headings, bulleted lists, and highlights are some of the tools you can use to make your message more appealing and comprehensible. Consideration also carries proper language. Be aware of taking your time in crafting your visuals in your message. Don’t rush.

IMPORTANCE OF 7 C’S OF COMMUNICATION

Getting your message across in an effective manner is essential. It helps both the sender and receiver get benefits. It also enables make things easier. People who are good at communication are treated with respect. They grab the attention of others. Their personal branding is a role model for others. They make strong relationships. People like to understand their views and opinions. In case they need any expert opinion they idealize people having all elements of communication.

WHO CAN BENEFIT USING 7 C’S OF COMMUNICATION?

It is vital to mention here that 7 C’S of communication is not only for business professionals. People having the academic background and many more must ensure that they use these 7 C’S of communication to get their views across others effectively and efficiently. We have examples around the world who have made themselves known only by being an effective communicator. One by viewing their way of communication style comes to know that they were the role model in using these 7 C’S of communication to their advantage. Hence, they were grabbing success in their professional lives.

HOW YOU COME TO KNOW THAT YOU ARE USING 7 C’S EFFECTIVELY?

Honestly speaking, you can get this answer by observing the changes around you once you start deploying these 7 C’s in your day-to-day dealing routine. Keep in mind that you are not expected to put these 7 C’s into use at once. But, make sure you start using them one-by-one and keep on improving. Ask yourself what should I do better compared last time? In case you have deployed any or all of them, observe any change either positive or negative. If it’s positive, better improve further. If it’s the opposite, analyze thoroughly. Remember, that people who learn from their mistakes achieve success and that is everlasting.

CONCLUSION

Use these 7 C’s to put your message across your audience. Don’t limit them to only written communication but also use them for verbal communication. Keep in mind that your audience will grab simple, authentic, and appealing ideas so craft your message accordingly. These 7 C’S are guidelines and provide an effective way for formulating an effective communication channel between people.

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